article on BIG Writing in The Journal of Applied Corporate Finance What is BIG Writing? by Michael Sheldon and Janice Willett

Published in The Journal of Applied Corporate Finance, "BIG Writing" goes beyond grammar and style to address the challenges of writing well in the context of everyday workplaces, where competition over time, resources, and visibility all too often gets in the way of effective, efficient communication.

BIG is an acronym for "Business Is Good," which is the most basic business message—short, upbeat, and easy to remember. It is also the foundation for all of our services at XMedia.

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