The Hartford The Hartford: Content Marketing

We were excited when we got a call from Carpenter Group inviting us to join a select team of copywriters to create an online Business Owner's Playbook for The Hartford insurance company. With 150 articles covering most every aspect of small-business operations, the Playbook was conceived as the backbone of The Hartford's social media strategy for this segment. We each wrote about a dozen articles on topics including business structures, startup financing, and getting your books in order prior to a sale.

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