Anchor Capital Anchor Capital: Messaging and Website Copy

Based in Boston, Anchor Capital had accumulated nearly a half-century's worth of brand equity. With its founder moving to an emeritus role, the firm wanted to redefine itself. Working with our friends at FiComm Partners, XMedia created strategic messages for Anchor's three lines of business—united by a single overarching story. This messaging provided the framework for writing the aspirational copy that reintroduces Anchor to its audiences on the Internet.

xMedia Communications